Viewing entries tagged
yoga

HOW TO BUILD YOUR YOGA BUSINESS - 26th JANUARY

HOW TO BUILD YOUR YOGA BUSINESS - 26th JANUARY

Panelist Katarina Rayburn

Panelist Katarina Rayburn

With the wellness industry booming, there has never been a better time to build a yoga business. Many opportunities exist to build one beyond simply teaching — join us at Indaba Yoga studio in Marylebone for an inspiring panel on the key strategies you need to launch and grow your business, and learn from those who have already done it.


You’ll gain an understanding of how to turn your business dreams into reality, attract and keep customers, build a strong brand, use social media effectively, pitfalls to avoid, how to harness the power of your network and build partnerships.


Speakers:
Katarina Rayburn, yoga teacher and founder of Kindred Yoga Studio

Jake Wood, founder of men's yoga clothing brand So We Flow

Ruby Reed, yoga teacher and founder of Advaya Initiative

Kat Farrants, founder of Movement For Modern Life


Moderated by Helen Morris, founder of the specialist wellness marketing agency Samsara Communications.


You’ll leave knowing how to:

Achieve cut through in a saturated market

Create an inspiring social media presence

Develop and maintain a compelling brand

Market yourself effectively

Keep yourself motivated through challenges

Build strategic relationships

Plus Q & A

Tickets are available here


Soul Adventures: Kundalini Yoga Retreat in Ibiza

Soul Adventures: Kundalini Yoga Retreat in Ibiza

Image of Trish Whelan via  White Ibiza

Image of Trish Whelan via White Ibiza

A kundalini yoga and meditation retreat at Soul Adventures in Ibiza is a must for anyone looking for profound re-connection to themselves, a deep dive into the transformative powers of Kundalini Yoga and a spiritual overhaul.

At the helm is Trish Whelan, former music exec turned Kundalini Yoga and Meditation Teacher, Shamanic Practitioner, Reiki Master Teacher and Sound Healing Master. Trish moved to the beautiful white isle of Ibiza eight years ago and has been facilitating healing retreats both there and in Goa ever since.

I had the joy of attending the four day ‘Soul Medicine’ retreat, which combines daily Kundalini yoga, workshops, sharing, incredible food (more on that later), sound healing and more.

The retreats take place in the more tranquil north of the island, at a stunning authentic Ibizan villa nestled up in the hills surrounded by forest and only five minutes’ walk to the Cala Xuclar beach (also home to arguably Ibiza’s best restaurant, Chiringuito Cala Xuclar).

As a retreat guest, you could not be more supported as you are guided through the four days with love and great care. Trish is incredibly knowledgeable yet also down to earth, warm and relatable. The yoga itself (and the deeply restorative gong baths that follow each practice) takes place on a specially created wooden deck overlooking the beach. It is a real joy being able to practise outside, soaking up the unique energy of Ibiza.

The food was all loving prepared by nutritional health specialist Mel Atkinson of Watermelon Well, with every plant-based meal as vibrant as the last. Mel is a kundalini yoga teacher, a naturopath and a nutritionist and the food offering is all designed to support the healing and transformational experience.

You will have plenty of time to relax, whether that’s bathing in the infinity pool, or booking a Reiki treatment or massage. Often on yoga and meditation retreats you are expected to stick to a tight schedules but at Soul Adventures there is the feeling of freedom balanced with consciously structured days.

I left feeling renewed, energised, vibrant and strong, having soaked up so much wisdom and high vibes from both Trish and the other participants, as well as being supported by the stunning nature of Ibiza.

The retreats are kept small with a maximum of 6 people at a time to really facilitate deep healing.

A special mention goes to Trish’s lovely little dog Snoop, who is also quite the healer!

The next retreat is The Wild Aquarian Woman taking place November 1st - 4th - a four day Kundalini yoga and meditation retreat for women who are stepping into their FULL POWER! Find out more and book HERE.

More on Kundalini Yoga:

Kundalini Yoga, known as "‘The Yoga of Awareness’ is an ancient art and science dealing with the transformation and expansion of consciousness, the awakening and raising of kundalini energy (the energy of creation which lays dormant at the base of the spine).

Kundalni Yoga is comprised of harnessing specific breathing exercises, postures, mantras and more and was made popular in the west by Yogi Bhajan. Read more here.

Introducing...Otherness, London's new wellbeing events platform

Introducing...Otherness, London's new wellbeing events platform

We sat down with our newest client Alex Holbrook, founder of Otherness ahead of its launch on March 20th (Spring Equinox). Otherness is a new, easy way for Londoners to discover wellbeing events and seeks to make alternative wellbeing practices part of everyday life. 

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What inspired you to set up Otherness?

The idea for Otherness first sparked back in November when I was looking for some wellness event inspiration that I could take part in that night. As I was searching I realised that there was no dedicated platform that quickly, easily and beautifully showed these so I decided to create it! 

I wanted to build a hub of discovery, where you can always go to for inspiring events, to find hosts and try new experiences.  

What are some of your tools / practices / tips for staying grounded and connected to yourself in a busy city like London?

When you live in a city it is so easy to get caught up in the rush and lose your centre. I have a couple of practises that I do throughout my day (most days!), to make sure I stay calm and focused: 

- Three times a day I take a few minutes to take 5 breaths in and out to the count of six each. I do these when I first wake up, during the day and then before I go to sleep. This little time out helps me focus and gets my mind in check / relaxes me. 

- I go outside at lunch everyday, it could literally be five minutes to go and get a cookie! But getting out of the office and taking in fresh air connects really get me back to myself and gives me an energy boost, it can also shake off any stress wormholes / creative blocks I’m getting into!   

- I call one of my friends or family every day - it's so important to stay connected to your support group! Get into the habit of calling someone when you have a spare 5 minutes in your day - for me it's on the walk home from the station to my house and always lifts my spirits or makes me realise how lucky I am to have some of the people I do in my life. 

- Exercise is such a huge part of keeping me grounded and calm, even a 5 minute run can blow away the thunder of a bad day or frustration. 

What's exciting you about the wellness industry at the moment?

What's not exciting! I think the fact that things that were seen as very alternative are now coming into main stream consciousness and everyone is so open to trying new things. For me a huge demonstration of this is Balance magazine in London - a whole, monthly, FREE, magazine that covers all aspects of wellness - from meditations to gong baths - which is handed out at stations. 

What is your biggest vision for Otherness?

For everyone that has an interest in wellness to use the platform (aiming high!). Outside of this it is to help the movement that's taking place whereby everyone realises how important our health is - for mind, body and spirit - and takes the steps to look after themselves in each of these areas. 

I would love Otherness to become the point of reference for all - whether someone is just starting their journey into wellness, right through to someone who is a well worn wellbeing warrior - we can guide you on the path.  

Tell us an interesting fact about you...

I used to be a professional dressage rider! I could ride horses before I could walk and still ride now, but only every few weeks as Doodle (my horse!) is in Kent. 

EVERY BODY STUDIO LAUNCHES IN OXFORD

EVERY BODY STUDIO LAUNCHES IN OXFORD

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Meet our latest client - Everybody Yoga and Movement Studio in Oxford, which encompasses a brand new, inclusive, body positive and supportive approach to yoga and movement.

They support diversity in all its forms and teach beginners who have never been in a yoga class before, those who have an established practice and also have plenty to offer to full on yogis, alongside their barre, pilates and Qigong sessions. 

They understand that yoga can be an intimidating prospect, particularly if you’re not very flexible or the terminology is unfamiliar. But you can’t be bad at yoga.

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Yoga genuinely is a practice for all, and a growing body of research points to the benefits of yoga, not just for strength, flexibility and relaxation, but also for issues such as joint pain, arthritis, repetitive strain injuries, back pain, digestion, anxiety and depression

Follow Every Body Studio on Instagram | Twitter | Facebook  

If you're looking for support with promoting the launch of your wellness business through social media or marketing, you can get in touch with us by emailing: hello@samsaracommunications.com

Interview with Kat & Vanessa from wellness blog Brunch n Grind

Interview with Kat & Vanessa from wellness blog Brunch n Grind

Your mission with Brunch n Grind is to 'demystify' the at times intimidating world of fitness - has fitness always been a big part of your lives?

Kat: Fitness and dance has been in my life from a very early age. Growing up I played netball and took my ballet exams with the Royal Academy of Dance. However, as I grew up and went off to uni I lost my love for staying active. It wasn’t until I moved to London (in my late twenties) that I found the fun in fitness again. My approach to staying active is now different and I work out to have fun with my friends, get those endorphins pumping and to help reduce anxiety and stress. I used to see fitness as a chore but by trying lots of new classes in London I’ve found some great forms of exercise that I’ll happily get out of bed at 6.30am for!

Vanessa: In a word: no. After a decade of boozing and partying through my twenties, I suddenly found myself on the wrong side of thirty with a body I didn’t recognise! As a weight loss tactic, I took up running and fell into a love/hate relationship with it but went on to run 2 marathons and a handful of halves. I’ve been an on-and- off yogi for years, using it to counterbalance stress and keep me grounded, but I’ve always had a general dislike for gyms, feeling out of place or self-conscious. One of the main reasons we launched Brunch n Grind was to help others push past their comfort zone and get stuck in to everything from boxing to bouldering, until they find a form of exercise they love - paired with a fab brunch destination, of course!

Do you think it's important to have a niche as bloggers?

Definitely. The market is pretty saturated when it comes to blogging but we’re firm believers in raising each other up and making space for everyone to share the experience. We see Brunch n Grind as your ultimate guide to London’s wellness scene, like TimeOut but especially for fitness lovers and foodies. We want to be the go-to website for Londoners on the hunt for a sweat sesh and undiscovered brunch spot. We bring our readers reviews, tips, exclusive discounts, giveaways and opinion pieces documenting our own fitness journey.

How do you prefer to work with brands?

We reach out to brands that we know our audience will love and we also get approached by brands that want to work with us. We’re continually networking and discussing opportunities to collaborate with various studios, activewear brands and restaurants but at the heart of everything we do, we look for authenticity and aligned values. We know how important it is to gain our readers’ trust and loyalty so we’d never try to short change them with poor content or paid posts that don’t fit in with our inclusive, body confident approach to wellbeing.

Do you have any tips you could share on crafting a unique tone / voice / brand for would-be wellness bloggers?

We started by looking at other brands and bloggers that inspire us to see how they were creating content and building a brand. It helps to draw from a wide pool of references and create a list or mood board of things you notice from their written language and image treatment. Stay open to evolving your tone and branding as you get to know your audience demographic. It takes time to realise what your brand stands for and communicate that effectively, but don’t get too hung up on that to start with or you’ll never launch a thing!

What's your ultimate dream for Brunch n Grind?

We’ve been busy building this fabulous community of like-minded fitness and food lovers
and now we want to bring them all together in real life with a series of events! Ultimately
we’d love Brunch n Grind to grow into a well-known platform, spreading the endorphins and
brunch love far and wide! We dream of one day launching our own products from beauty and
activewear to books and apps or going global with content hubs for all continents. For now
though, we’re taking it one squat at a time on our journey to world domination!

Visit Brunch n Grind here and follow them on Facebook, Twitter and Instagram