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We're featured by Wanderlust Journal

We're featured by Wanderlust Journal

From moon circles to plant medicines, tarot cards to astrology, practices that were until recently largely viewed as unattainable, esoteric and perhaps even suspicious, are being embraced as necessary tools for emotional and spiritual wellness.

Read the rest of the article here

Tune in to How To Build Your Wellness Business

Tune in to How To Build Your Wellness Business

Our last How To Build Your Wellness Business was a great success as we brought together four wellness business founders (Tamara Driessen aka Wolf Sister, Stephanie Johnson, co-founder of Pollen + Grace, Nicole founder of Self Care Company and Jamsin Harsano of Emerald and Tiger) to discuss their business stories.


Listen below to find out the steps they took to get to where they are today as the panelists generously share insights on everything from the realities of crowdfunding, turning a hobby into, creative experimentation, looking after your mental health whilst running a business, writing a book, the importance of holding your power in collaborations, getting stocked by major supermarkets, building emotional connection with your customers and much more.

The next How To Build Your Wellness Business Panel will be in September, details coming soon! Follow us on Instagram to be the first to know.



Our series of How To Build Your Wellness Business returns on June 26th in London!

Whatever stage you’re at with your wellness business, you can harness the power of growing your brand.

Join us at Benko and Bo for a panel on the key strategies you need to bolster your business, and learn from those who have already done it.

You’ll gain an understanding of how to turn your business dreams into reality, attract and keep customers, build a strong brand, pitch to influencers and journalists, financial pitfalls to avoid and how to harness the power of your network and build partnerships.



Tamara Driessen, aka Wolf Sister, Crystal Healer, Tarot Reader, Reiki Master and author of 'The Crystal Code'

Stephanie Johnson, co-founder of Pollen + Grace

Jasmin Harsono, founder of Emerald and Tiger

Nicole de Leiburne, founder of Self Care Co. 

You’ll leave knowing how to:

Achieve cut through in a saturated market

Create an inspiring social media presence

Keep yourself motivated through challenges

Market yourself effectively

Build strategic relationships

Plus Q & A


Please email if you require any more information

If you can't make it on the night, you can purchase your copy of the How To Build Your Wellness Business book here



Panelist Katarina Rayburn

Panelist Katarina Rayburn

With the wellness industry booming, there has never been a better time to build a yoga business. Many opportunities exist to build one beyond simply teaching — join us at Indaba Yoga studio in Marylebone for an inspiring panel on the key strategies you need to launch and grow your business, and learn from those who have already done it.

You’ll gain an understanding of how to turn your business dreams into reality, attract and keep customers, build a strong brand, use social media effectively, pitfalls to avoid, how to harness the power of your network and build partnerships.

Katarina Rayburn, yoga teacher and founder of Kindred Yoga Studio

Jake Wood, founder of men's yoga clothing brand So We Flow

Ruby Reed, yoga teacher and founder of Advaya Initiative

Kat Farrants, founder of Movement For Modern Life

Moderated by Helen Morris, founder of the specialist wellness marketing agency Samsara Communications.

You’ll leave knowing how to:

Achieve cut through in a saturated market

Create an inspiring social media presence

Develop and maintain a compelling brand

Market yourself effectively

Keep yourself motivated through challenges

Build strategic relationships

Plus Q & A

Tickets are available here


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Back in 2012 investment banker David Newell was battling severe anxiety and depression, a host of physical illnesses and feeling increasingly disillusioned with life in the corporate world.

What followed was a deep dive into wellness and spirituality as David journeyed far and wide both literally and metaphorically to uncover his own inner truth, meaning and purpose.

The fruits of his labour are Inner Truth - the UK’s first audio platform for self discovery - featuring a host of interviews with leading writer, speakers artists and visionaries at the forefront of inner wellbeing including Ruby Warrington, former features editor of Sunday Times Style and founder of The Numinous, singer/songwriter Nick Mulvey and Hollywood’s favourite healer, Shaman Durek.

Inner Truth also hosts a range of transformational audio courses.

Please help support by subscribing to The Inner Truth Podcast on Spotify & iTunes!

Soul Adventures: Kundalini Yoga Retreat in Ibiza

Soul Adventures: Kundalini Yoga Retreat in Ibiza

Image of Trish Whelan via  White Ibiza

Image of Trish Whelan via White Ibiza

A kundalini yoga and meditation retreat at Soul Adventures in Ibiza is a must for anyone looking for profound re-connection to themselves, a deep dive into the transformative powers of Kundalini Yoga and a spiritual overhaul.

At the helm is Trish Whelan, former music exec turned Kundalini Yoga and Meditation Teacher, Shamanic Practitioner, Reiki Master Teacher and Sound Healing Master. Trish moved to the beautiful white isle of Ibiza eight years ago and has been facilitating healing retreats both there and in Goa ever since.

I had the joy of attending the four day ‘Soul Medicine’ retreat, which combines daily Kundalini yoga, workshops, sharing, incredible food (more on that later), sound healing and more.

The retreats take place in the more tranquil north of the island, at a stunning authentic Ibizan villa nestled up in the hills surrounded by forest and only five minutes’ walk to the Cala Xuclar beach (also home to arguably Ibiza’s best restaurant, Chiringuito Cala Xuclar).

As a retreat guest, you could not be more supported as you are guided through the four days with love and great care. Trish is incredibly knowledgeable yet also down to earth, warm and relatable. The yoga itself (and the deeply restorative gong baths that follow each practice) takes place on a specially created wooden deck overlooking the beach. It is a real joy being able to practise outside, soaking up the unique energy of Ibiza.

The food was all loving prepared by nutritional health specialist Mel Atkinson of Watermelon Well, with every plant-based meal as vibrant as the last. Mel is a kundalini yoga teacher, a naturopath and a nutritionist and the food offering is all designed to support the healing and transformational experience.

You will have plenty of time to relax, whether that’s bathing in the infinity pool, or booking a Reiki treatment or massage. Often on yoga and meditation retreats you are expected to stick to a tight schedules but at Soul Adventures there is the feeling of freedom balanced with consciously structured days.

I left feeling renewed, energised, vibrant and strong, having soaked up so much wisdom and high vibes from both Trish and the other participants, as well as being supported by the stunning nature of Ibiza.

The retreats are kept small with a maximum of 6 people at a time to really facilitate deep healing.

A special mention goes to Trish’s lovely little dog Snoop, who is also quite the healer!

The next retreat is The Wild Aquarian Woman taking place November 1st - 4th - a four day Kundalini yoga and meditation retreat for women who are stepping into their FULL POWER! Find out more and book HERE.

More on Kundalini Yoga:

Kundalini Yoga, known as "‘The Yoga of Awareness’ is an ancient art and science dealing with the transformation and expansion of consciousness, the awakening and raising of kundalini energy (the energy of creation which lays dormant at the base of the spine).

Kundalni Yoga is comprised of harnessing specific breathing exercises, postures, mantras and more and was made popular in the west by Yogi Bhajan. Read more here.

Introducing....The Academy of Healing Nutrition

Introducing....The Academy of Healing Nutrition

Our new client is the Academy of Healing Nutrition! Whether you are looking to change your career, to enrich your knowledge of natural health, or to embark on a journey of self-healing, you'll find it at the Academy. 

Get a taster for it yourself at the following upcoming events:

Free talk 28th June - Transform Your Health With The Longevity Diet at 42 Acres in Shoreditch, London.

Learn how to stay grounded and avoid confusion about all the diet trends and advice in the current age of information overload, the ancient, time-tested principles to tap into the body’s inner intelligence, enhance intuition around eating and making decisions for your health and evolution and more.

If you want to dive deeper, the 'Cooking with the Longevity Diet' weekend workshop June 30-Jul 1st will empower you with practical experience to heal yourself from your own kitchen!

Email for more details and to benefit from a £50 discount when you mention this post!

Planet Organic Talk Thursday 5th July Elixirs- The Modern Day Potion -  gain insight into the philosophy behind the superfood Elixirs, while building your understanding of the special properties of certain superfoods, herbs & medicinal mushrooms that have a superstar reputation over centuries and have stood the test of time.

Deepen your knowledge at the Superfood Tonic & Elixirs Workshop July 7th & 8th for a full weekend of learning into this fascinating ancient alchemy! Email for more details and to benefit from a £50 discount when you mention this post!



After our sold out inaugral 'How To Build Your Wellness Business' panel in March, we can't wait to bring you the second round, featuring Katarina Rayburn (yoga teacher and founder of Kindred Yoga Studio), Richie Bostock, breathwork teacher and founder of Xhale Breathwork, Tamara Driessen aka Wolf Sister (tarot reader, crystal healer and author of the soon to be published book, 'The Crystal Code' (out in October by Penguin) and Kat Pither, founder of eco-conscious yoga mat company Yogi Bare). 

Whether you have an idea for a wellness business and are seeking inspiration to get started, or are further along the line and could do with some motivation from others in the industry, this event is for you. 

Join us at the beautiful 42 Acres in Shoreditch for a down to earth and informative evening of real and honest conversation on how to build a successful wellness business. 

We'll be discussing essentials such as:

 - The steps the founders took to get their businesses off the ground

- Using social media effectively and nurturing your online community 

- Attracting and retaining new clients and customers 

- Collaborations, partnerships and events

- Funding and choosing the right business systems and processes 

- Plus Q & A 

You'll leave with plenty of practical tips and ideas that you can implement straight away to grow your wellness business. 

Tickets are £15 and are available from here.



We were bowled over by the abundance of wellness places in sunny California after a recent trip with our client Will Williams Meditation, who was over there hosting a 'shavasana disco' at the iconic Sunset Sound Studio in Hollywood (a unique experience bringing music and meditation together).

Here's a round up of our favourite places to explore: 


Head to Ceremony Meditation  for a wide range of meditation classes (we tried the Intuitive Healing Visualisation) and a crystal shop to die for. 

Cafe Gratitude is going eight years strong in LA and for good reason. Their thoughtfully crafted plant-based menu is a must - try the Mexican 'I am mucho' bowl and raw chocolate deserts. 

RA MA Institute - try a Kundalini class here and check out their workshop schedule with spiritual and wellness leaders from around the world. We attended Jasmine Hemsley's Ayurvedic workshop and US launch of her new book, East by West


The luxury Ace Hotel has a rooftop pool that anyone can use. 

Verve Coffee is the perfect spot to enjoy a cold brew in downtown and great for working from if you're with your laptop. 


Yogala is a dreamy sanctuary - try the Kundalini yoga with Susie Q. They also offer breathwork, reiki and more healing modalities. One Down Dog is another great studio in East LA. 

Moon Juice - epitomises the LA wellness scene, with several branches across the city. Head here for adaptogenic superfood smoothies, teas and powders and listen to this interview with its founder Amanda Chantal Bacon.

Lassen’s health food store is a wellness wonderland filled with all the natural supplements, protein powder and kombucha that you could ever want. 

For a luxe massage with a low price tag, Now Massage is your place. 

Honey Hi on Sunset Boulevard uses organic and locally sourced ingredients where possible and is entirely gluten and refined sugar free. 

Eightfold Cafe - the best matcha latte we tried in LA, light and airy minimalist decor and plenty of room to work with really friendly staff. 

An hour and a half away from the city of angels is Ojai (pronounced 'oh hi') - a sleepy paradise nestled between the Topa Topa mountains. This town has been a spiritual seekers' centre for many years. 

Try Food Harmonics for gluten free, high vibe food and medicinal mushroom elixirs. Ojai also has a dedicated Kombucha bar, and you won't want to miss out on Beacon Coffee


Introducing...Otherness, London's new wellbeing events platform

Introducing...Otherness, London's new wellbeing events platform

We sat down with our newest client Alex Holbrook, founder of Otherness ahead of its launch on March 20th (Spring Equinox). Otherness is a new, easy way for Londoners to discover wellbeing events and seeks to make alternative wellbeing practices part of everyday life. 

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What inspired you to set up Otherness?

The idea for Otherness first sparked back in November when I was looking for some wellness event inspiration that I could take part in that night. As I was searching I realised that there was no dedicated platform that quickly, easily and beautifully showed these so I decided to create it! 

I wanted to build a hub of discovery, where you can always go to for inspiring events, to find hosts and try new experiences.  

What are some of your tools / practices / tips for staying grounded and connected to yourself in a busy city like London?

When you live in a city it is so easy to get caught up in the rush and lose your centre. I have a couple of practises that I do throughout my day (most days!), to make sure I stay calm and focused: 

- Three times a day I take a few minutes to take 5 breaths in and out to the count of six each. I do these when I first wake up, during the day and then before I go to sleep. This little time out helps me focus and gets my mind in check / relaxes me. 

- I go outside at lunch everyday, it could literally be five minutes to go and get a cookie! But getting out of the office and taking in fresh air connects really get me back to myself and gives me an energy boost, it can also shake off any stress wormholes / creative blocks I’m getting into!   

- I call one of my friends or family every day - it's so important to stay connected to your support group! Get into the habit of calling someone when you have a spare 5 minutes in your day - for me it's on the walk home from the station to my house and always lifts my spirits or makes me realise how lucky I am to have some of the people I do in my life. 

- Exercise is such a huge part of keeping me grounded and calm, even a 5 minute run can blow away the thunder of a bad day or frustration. 

What's exciting you about the wellness industry at the moment?

What's not exciting! I think the fact that things that were seen as very alternative are now coming into main stream consciousness and everyone is so open to trying new things. For me a huge demonstration of this is Balance magazine in London - a whole, monthly, FREE, magazine that covers all aspects of wellness - from meditations to gong baths - which is handed out at stations. 

What is your biggest vision for Otherness?

For everyone that has an interest in wellness to use the platform (aiming high!). Outside of this it is to help the movement that's taking place whereby everyone realises how important our health is - for mind, body and spirit - and takes the steps to look after themselves in each of these areas. 

I would love Otherness to become the point of reference for all - whether someone is just starting their journey into wellness, right through to someone who is a well worn wellbeing warrior - we can guide you on the path.  

Tell us an interesting fact about you...

I used to be a professional dressage rider! I could ride horses before I could walk and still ride now, but only every few weeks as Doodle (my horse!) is in Kent. 



Our client Nicky Clinch is a Transformational Life Coach, Certified Macrobiotic Chef and Counsellor who empowers and inspires others to come back home to their most free and authentic selves.

Through her powerful blend of spiritual and emotional healing and Eastern medicine, Nicky guides people to thrive in their health, lives and self-expression.  Nicky has been on her own personal journey of transformation over the past 20 years, from the depths of addiction and eating disorders to now fast becoming a leading pioneer in the wellness and self development world.
Also a passionate macrobiotic chef, Nicky is skilled in creating food that is delicious, abundant and beautiful that also creates a solid foundation for the transformation she takes people through. Nicky leads regular sold out transformational workshops, events, courses and a podcast, during which she takes her attendees through life changing breakthroughs.

Join her on February 16th for 'Being In Heart', her signature transformational workshop. 

In NIcky's words, "Being in Heart is a fully immersive transformational workshop, where you will be guided in breaking free of what is blocking your heart, allowing you to come back home to the authentic heart space that is your authentic YOU. So you can begin to feel more free and available in your life and come from a space of authentic love. Through many sensory tools, music, sound, movement and human stories we will begin to soften the holding of your hearts, enabling your heart energy to flow fully and freely. Together we will explore the journey of living fully as our authentic selves in our life, without the need to hide or run away. Becoming fully available to ourselves and others, allowing us to give and receive love fully. And softening into the very power, abundance, light and joy that lies within us."





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Meet our latest client - Everybody Yoga and Movement Studio in Oxford, which encompasses a brand new, inclusive, body positive and supportive approach to yoga and movement.

They support diversity in all its forms and teach beginners who have never been in a yoga class before, those who have an established practice and also have plenty to offer to full on yogis, alongside their barre, pilates and Qigong sessions. 

They understand that yoga can be an intimidating prospect, particularly if you’re not very flexible or the terminology is unfamiliar. But you can’t be bad at yoga.

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Yoga genuinely is a practice for all, and a growing body of research points to the benefits of yoga, not just for strength, flexibility and relaxation, but also for issues such as joint pain, arthritis, repetitive strain injuries, back pain, digestion, anxiety and depression

Follow Every Body Studio on Instagram | Twitter | Facebook  

If you're looking for support with promoting the launch of your wellness business through social media or marketing, you can get in touch with us by emailing:



Samsara Communications client, The Retreat Kitchen, is a vegan cafe in the heart of Richmond. Launched earlier this year, the home of vibrant vegan food was set up by Maggie Nuttall, Claire Langdon and TV’s Nick Knowles following their life changing appearance on the BBC / Netflix programme, ‘The Retreat’. After experiencing a life changing month together in Thailand, they returned to the UK on a mission to spread their love of vegan, earth-friendly food far and wide.

Join them for their Fermented Foods & Sprouting Workshop on 13th November.   

Sharing your love of vegan cooking with The Retreat Kitchen was a dream for you during your time in Thailand, how did you bring it to life?

It was challenging, especially upon returning to the UK in the cold weather of February! It took a huge amount of self motivation and determination to continue with the vegan diet we had become used to at the retreat in Thailand. We had to make some huge changes and gain the support of our friends and families with our new way of eating and to build our food repertoire from scratch.

Vegan Chocolate Orange Layer Cake 

Vegan Chocolate Orange Layer Cake 

We both had a keen interest in cooking and were always asking the cooks how our food was made when we were in Thailand. We were lucky enough to have a few cooking lessons and got some recommendations for cookbooks and websites to kick things off.

It was very much trial and error and sharing tips and recipes with each other along the way - we both cooked solidly for the 12 months between returning home and opening the cafe!

When we came back from Thailand we made it our mission to bring The Retreat Kitchen to life. The timing was perfect - we were both looking for a change in direction and had already spoken about wanting to share the positive impact the vegan diet had had on our own health and wellbeing.

What are the challenges of setting up a vegan café?

There have been many! It’s been a wild ride. It was tricky to find a location where we felt that we would fit in and be successful was the key part. We love being in Richmond and part of the community there.

We have a unique selling point in that all the food we sell we make ourselves and is vegan but this can also be tough when we are so busy trying to keep up with demand!

It has been a conscious decision to do it this way - we hope that our love and passion comes across in our dishes when people eat them. We wanted everyone to enjoy our food and not just a place that is exclusively for vegans.

Vegan Hollandaise with Portobello Mushrooms & Avocado 

Vegan Hollandaise with Portobello Mushrooms & Avocado 

You (very bravely!) set up the cafe having had no professional training in this area - how has the learning curve been?

The learning curve has been very steep - we threw ourselves in at the deep end and started swimming very fast!

This may sound like a cliche but we have been totally blown away by the positive responses we have had on our dishes, we just work very hard at making food that we think people will enjoy.

We had a soft launch as we were nervous about coping with food orders and even using the coffee machine to make our speciality coffee. But we were very lucky - everyone has been very supportive and patient and our friends and family have helped out with a few shifts along the way! Maggie and I love interacting with people and enjoy being customer facing especially when we get to talk about our food and our Thailand retreat experience. We have certainly  learnt on the job and as our confidence has grown, so has our menu!

You're the first café to get the Vegetarian Society's new Vegan Approved accreditation: what does it involve?

We were very excited to be approached about this. We had our menu and ingredients inspected and we have shown that our products are free from animal flesh and that we don't use any ingredients resulting from slaughter, we are GMO free, cruelty free and that there is no cross contamination with non vegan ingredients during the production of our food. Because we are totally vegan this was quite a straightforward process for us and we now get to use The Vegetarian Society’s new vegan trademark on our menu which is an honour.

Vegan galore with fresh salad plates, Old Spike Roastery Coffee & fruit smoothies

Vegan galore with fresh salad plates, Old Spike Roastery Coffee & fruit smoothies

What have been The Retreat Kitchen’s bestsellers so far?

Our oat milk flat white is the best seller! We use Oatly barista edition which is creamy and sits so well on our coffee bean which is sourced from Old Spike Roastery in Peckham, a social enterprise that supports the homeless. They hand roast their coffee once a week and delivery is made via bicycle! Sadly we are just slightly too far away for that mode of delivery but we love that they keep their carbon emissions to a minimum where possible. It is very important to both of us to work with suppliers who share a similar outlook to us.

In terms of food, Maggie’s cashew cheesy leek and broccoli quiche is always a winner and our English breakfast muffin topped with spinach, portobello mushroom, sliced avocado and homemade vegan hollandaise sauce goes down a storm for breakfast.

What’s your big vision for The Retreat Kitchen?

Once we have got Richmond in the bag we would love to open more kitchens, but one step at a time!

What advice would you give to any would be entrepreneur who wants to set up in the same space?

Know your figures and do your research! Be realistic with what you can achieve. Plan for the worst case scenario and ask yourself the difficult questions before starting out. Talk to as many people as possible and find something that will make you stand out from your competition that means something to you.

Follow The Retreat Kitchen: Instagram | Twitter | Facebook Website

We work with The Retreat Kitchen on PR, Marketing, Blogger Engagement and Social Media. If you would like to talk to us about taking your wellness business to the next level, please email




You blog at Cyn City and work as a digital consultant - how do you keep a work-life balance in a hectic city whilst juggling multiple roles?

Very good question. This is actually where I got my inspiration for my blog - how to balance working long hours while also having fun, exploring new cities, trying new foods and keeping healthy. My blog is my way of channeling my balance and therefore my passions and interests outside of work support my blog in terms of finding content and relevance and keeping it creative.

I love style: I pick up style magazines, peruse Pinterest and get up early each day to indulge in putting together an outfit based on the weather. Like clockwork my neighbours will see me pop my head out of my window at 7.40am to check the forecast and also see if the London general consensus is that you need a jacket #CyntraIsWatchingYou.

I love to cook: therefore I will go and listen to talks from new and upcoming chefs, go to new restaurants for brunches/dinners to be inspired and get copies of new cookbooks that come out. In that way I am always able to support my Instagram feed order with images.  

I love balance: I believe that exercise can usually solve most problems. If I have had a hard day and the sunshine is out you will find me walking home from Soho with my favourite playlist on to let go of the day. I practice Pilates and will take time each week to keep sane. I also indulge with Rosé in the sunshine with pals when I just need to unwind.

All of the above keeps my mind balanced and my creative juices flowing.

What are your top tips for those looking to start their own lifestyle / wellness platform?

1) Ask questions and reach out to people already doing it. The network of other blogger friends I have is great and we always support each other.

2) Get a really good website designer who knows a thing or two about SEO.

3) Be authentic - it is very easy to see someone doing well and be like "yeah I want to do that" but unless it comes from the heart it will be transparent and you will lose interest.

What has been your biggest challenge since setting up Cyn City, and how have you overcome it?

Photography. Lifestyle platforms must be visually stimulating - it is what makes people come back for more. I have never been taught how to take pictures or edit for that matter and teaching myself has been a process of trials and fails but slowly I am getting there. The way I have over come it is by going to as many photography workshops as possible and YouTube videos - they really are so helpful.

Instagram: Taking pictures of myself. I hate it. I get so cringed out by having my photo taken and have done since a child. I would either go cross-eyed or stick my tongue out as a kid and now that has transpired to me always wearing sunglasses or going for a pout. The way I have overcome this - well I haven't - but it's just taking a breath and not being overly analytical when I post the photo.

How do you prefer to work with brands?

I only work with brands I like. Whether it is sponsored/ paid or on a gift basis - I will only represent brands I truly use or enjoy. I have been contacted in the past and been offered large amounts to put my face to some chemicals or pills which are supposed to make you magically: slimmer, prettier, sportier or a unicorn (I jest) but I feel that to truly represent myself and be authentic I only work with people or brands which I believe in.

By having this mantra, I have met some incredible people and brands and have stayed friendly building my network. It is lovely to see brands growing from strength to strength. I will quite often feature a product on my website from a brand I like just to show love and support when un-requested. As I said, Cyn City is my passion.

Do you have any tips you can share on how to build an authentic social media following in the wellness world?

Network, hashtag, comment and like within your niche. Never be afraid to ask for a follow back when you meet people. Comment on pictures - you will be surprised at how even the biggest bloggers out there will respond to you - which may lead to people click on your Instagram, which then may take them to your blog and there you have it - you have already grown your following.

Get out to wellness events and network. I have met some truly inspiring people by doing this. I have met, chatted and been followed by people who only had 3k followers at an event and now have grown to have 1.9million and love #midgettrees (no name dropping here).

Hashtag and check the hashtags you use to like others within your niche. I will always have a look at people who follow and comment on my pictures who found me through a hashtag and I will follow them back if I like their content.

If you do you and it makes you happy people will naturally align to that. Keep at it and stay positive, and of course, balanced.

Visit Cyn City here and follow her on InstagramTwitter and Facebook 

Interview with Kat & Vanessa from wellness blog Brunch n Grind

Interview with Kat & Vanessa from wellness blog Brunch n Grind

Your mission with Brunch n Grind is to 'demystify' the at times intimidating world of fitness - has fitness always been a big part of your lives?

Kat: Fitness and dance has been in my life from a very early age. Growing up I played netball and took my ballet exams with the Royal Academy of Dance. However, as I grew up and went off to uni I lost my love for staying active. It wasn’t until I moved to London (in my late twenties) that I found the fun in fitness again. My approach to staying active is now different and I work out to have fun with my friends, get those endorphins pumping and to help reduce anxiety and stress. I used to see fitness as a chore but by trying lots of new classes in London I’ve found some great forms of exercise that I’ll happily get out of bed at 6.30am for!

Vanessa: In a word: no. After a decade of boozing and partying through my twenties, I suddenly found myself on the wrong side of thirty with a body I didn’t recognise! As a weight loss tactic, I took up running and fell into a love/hate relationship with it but went on to run 2 marathons and a handful of halves. I’ve been an on-and- off yogi for years, using it to counterbalance stress and keep me grounded, but I’ve always had a general dislike for gyms, feeling out of place or self-conscious. One of the main reasons we launched Brunch n Grind was to help others push past their comfort zone and get stuck in to everything from boxing to bouldering, until they find a form of exercise they love - paired with a fab brunch destination, of course!

Do you think it's important to have a niche as bloggers?

Definitely. The market is pretty saturated when it comes to blogging but we’re firm believers in raising each other up and making space for everyone to share the experience. We see Brunch n Grind as your ultimate guide to London’s wellness scene, like TimeOut but especially for fitness lovers and foodies. We want to be the go-to website for Londoners on the hunt for a sweat sesh and undiscovered brunch spot. We bring our readers reviews, tips, exclusive discounts, giveaways and opinion pieces documenting our own fitness journey.

How do you prefer to work with brands?

We reach out to brands that we know our audience will love and we also get approached by brands that want to work with us. We’re continually networking and discussing opportunities to collaborate with various studios, activewear brands and restaurants but at the heart of everything we do, we look for authenticity and aligned values. We know how important it is to gain our readers’ trust and loyalty so we’d never try to short change them with poor content or paid posts that don’t fit in with our inclusive, body confident approach to wellbeing.

Do you have any tips you could share on crafting a unique tone / voice / brand for would-be wellness bloggers?

We started by looking at other brands and bloggers that inspire us to see how they were creating content and building a brand. It helps to draw from a wide pool of references and create a list or mood board of things you notice from their written language and image treatment. Stay open to evolving your tone and branding as you get to know your audience demographic. It takes time to realise what your brand stands for and communicate that effectively, but don’t get too hung up on that to start with or you’ll never launch a thing!

What's your ultimate dream for Brunch n Grind?

We’ve been busy building this fabulous community of like-minded fitness and food lovers
and now we want to bring them all together in real life with a series of events! Ultimately
we’d love Brunch n Grind to grow into a well-known platform, spreading the endorphins and
brunch love far and wide! We dream of one day launching our own products from beauty and
activewear to books and apps or going global with content hubs for all continents. For now
though, we’re taking it one squat at a time on our journey to world domination!

Visit Brunch n Grind here and follow them on Facebook, Twitter and Instagram

How To Work With Wellness Social Media Influencers

How To Work With Wellness Social Media Influencers

Working with wellness influencers is quickly becoming more and more prevalent in the industry. For wellness brands looking to increase their audiences, strategically partnering with those with large profiles is a great way to build your brand. Yet a social media influencer programme must be executed in a considered way - read on to find out how. 

5 Great Wellness Sites To Read

5 Great Wellness Sites To Read

With the wealth of information available on every aspect of wellness, it can be confusing and overwhelming to find exactly what you need. Here's our pick our favourite online destinations for high quality wellness news and advice. These wellness sites are our regular go-to sources for inspiration and we hope you find them useful.