Your mission with Brunch n Grind is to 'demystify' the at times intimidating world of fitness - has fitness always been a big part of your lives?
Kat: Fitness and dance has been in my life from a very early age. Growing up I played netball and took my ballet exams with the Royal Academy of Dance. However, as I grew up and went off to uni I lost my love for staying active. It wasn’t until I moved to London (in my late twenties) that I found the fun in fitness again. My approach to staying active is now different and I work out to have fun with my friends, get those endorphins pumping and to help reduce anxiety and stress. I used to see fitness as a chore but by trying lots of new classes in London I’ve found some great forms of exercise that I’ll happily get out of bed at 6.30am for!
Vanessa: In a word: no. After a decade of boozing and partying through my twenties, I suddenly found myself on the wrong side of thirty with a body I didn’t recognise! As a weight loss tactic, I took up running and fell into a love/hate relationship with it but went on to run 2 marathons and a handful of halves. I’ve been an on-and- off yogi for years, using it to counterbalance stress and keep me grounded, but I’ve always had a general dislike for gyms, feeling out of place or self-conscious. One of the main reasons we launched Brunch n Grind was to help others push past their comfort zone and get stuck in to everything from boxing to bouldering, until they find a form of exercise they love - paired with a fab brunch destination, of course!
Do you think it's important to have a niche as bloggers?
Definitely. The market is pretty saturated when it comes to blogging but we’re firm believers in raising each other up and making space for everyone to share the experience. We see Brunch n Grind as your ultimate guide to London’s wellness scene, like TimeOut but especially for fitness lovers and foodies. We want to be the go-to website for Londoners on the hunt for a sweat sesh and undiscovered brunch spot. We bring our readers reviews, tips, exclusive discounts, giveaways and opinion pieces documenting our own fitness journey.
How do you prefer to work with brands?
We reach out to brands that we know our audience will love and we also get approached by brands that want to work with us. We’re continually networking and discussing opportunities to collaborate with various studios, activewear brands and restaurants but at the heart of everything we do, we look for authenticity and aligned values. We know how important it is to gain our readers’ trust and loyalty so we’d never try to short change them with poor content or paid posts that don’t fit in with our inclusive, body confident approach to wellbeing.
Do you have any tips you could share on crafting a unique tone / voice / brand for would-be wellness bloggers?
We started by looking at other brands and bloggers that inspire us to see how they were creating content and building a brand. It helps to draw from a wide pool of references and create a list or mood board of things you notice from their written language and image treatment. Stay open to evolving your tone and branding as you get to know your audience demographic. It takes time to realise what your brand stands for and communicate that effectively, but don’t get too hung up on that to start with or you’ll never launch a thing!
What's your ultimate dream for Brunch n Grind?
We’ve been busy building this fabulous community of like-minded fitness and food lovers
and now we want to bring them all together in real life with a series of events! Ultimately
we’d love Brunch n Grind to grow into a well-known platform, spreading the endorphins and
brunch love far and wide! We dream of one day launching our own products from beauty and
activewear to books and apps or going global with content hubs for all continents. For now
though, we’re taking it one squat at a time on our journey to world domination!